Future-Proof Your Strategy
The core idea of Peloton Strategy is that the wicked problems are here to stay worldwide. Products and services aiming to solve these challenges have therefore a nearly unlimited demand.Eric Lowitt – Author, The Collaboration Economy
The meetings with Peloton were both thought-provoking and insightful.Richard Wright, Behavioural Science Director, Unilever
Peloton gave us a kickstart.Tuulikki Markkula, Customer Relationship Director, Rautakesko
Peloton creates smart growth. We work with companies to turn foresight into new products, services, processes and business models. We are results driven. We walk the walk, with companies that have had enough of plain predictions and hot air.
Right now everyone is looking for new sources of growth. We see that today’s growth comes from the combination of two disruptive forces – digital technology and resource scarcity, the most powerful megatrends of our time. Digital services turn industry after industry upside down. The demand for natural resources and energy is bypassing their supply for first time in history. We call it smart growth.
Peloton is a selection of services for companies entering the future today. Peloton is powered by think tank Demos Helsinki and it has got a five year track record working with market leaders. Join the movement!
Rautakesko is a hardware store giant from Finland. The company wanted to sell a new thing – energy-efficiency – to their customers. In the Peloton Smart Business workshop people throughout the organization were brought together to innovate and create business cases for the new markets.
"Peloton gave us a kickstart. It really helped us to understand the scale of issues as well as our customers. As a result we created an entirely new concept for shops."
Customer Relationship Director – Tuulikki Markkula
Unilever products have two billion users every day. The company joined Peloton to figure out how to change consumer groups behaviour to consume less natural resources by creating new business.
"The meetings I had with Peloton were both thought-provoking and insightful. They have impressive people who possess a rare mixture of environmental urgency as well as strong awareness of the needs of business."
Behavioural Science Director – Richard Wright